Dr. Sergio Henriques | Healthcare | Personal Branding

Dr. Sergio Henriques is a psychiatrist who combines the human touch with cutting-edge technology in his patient care. His empathetic approach drives a continuous pursuit for improvement in the mental health of his patients, facilitating progress in their quality of life. In his brand, we aim to represent the balance between seriousness, empathy, and technology that belong to the principles of Medicine, coupled with a fresh and progressive outlook on the evolution of science.





DR. SERGIO HENRIQUES

PROJECT: PERSONAL BRANDING (Strategy, Visual and Verbal Identity)
CLIENT: SERGIO HENRIQUES
TEAM: O CÉREBRO

BRAND STRATEGY: Pip Seger, Heloísa Nagaya
ART DIRECTION: Pip Seger
GRAPHIC DESIGN & VISUAL IDENTITY: Pip Seger, Lia Coaquira
VERBAL IDENTITY: Heloísa Nagaya, Pip Seger

(PT-BR)
Dr. Sergio Henriques é um médico psiquiatra que une o lado humano à tecnologia de ponta em seus atendimentos. O olhar empático guia uma constante busca por possibilidades de melhoria para saúde mental de seus pacientes, facilitando progressos na qualidade de vida. Em sua marca buscamos representar o equilíbrio entre a seriedade, o acolhimento e a tecnologia que permeiam os princípios da Medicina, aliado ao olhar fresco e progressista frente à evolução da ciência.

(ENG)​​​​​​​
Dr. Sergio Henriques is a psychiatrist who combines the human touch with cutting-edge technology in his patient care. His empathetic approach drives a continuous pursuit for improvement in the mental health of his patients, facilitating progress in their quality of life. In his brand, we aim to represent the balance between seriousness, empathy, and technology that belong to the principles of Medicine, coupled with a fresh and progressive outlook on the evolution of science.








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