Bride Camp (American Brand) - Lingerie and Loungewear for Brides and Bridesmaids
PROJECT: BRANDING (Strategy, Visual and Verbal Identity)
CLIENT: BRIDE CAMP
TEAM: O CÉREBRO
BRAND STRATEGY: Thais Possobom, Pip Seger, Heloísa Nagaya
ART DIRECTION: Pip Seger
GRAPHIC DESIGN & VISUAL IDENTITY: Pip Seger, Lia Coaquira, Maria Luiza Guimarães, Fernanda Yukie
VERBAL IDENTITY: Nayse Casifre, Heloísa Nagaya, Pip Seger
(ENG)
Bride Camp is an American one stop shop for bridal and bridesmaid loungewear, offering a wide array of styles and products designed to cater to a diverse range of women. Inspired by the multitude of profiles and tastes among brides, the brand presents more diverse solutions that truly embrace the uniqueness of each personality and encourage self-expression. For their brand identity, we aim to strike a balance between this differentiation and the essential elements of care, elegance, and attention to detail required for the occasion.
(PT-BR)
Bride Camp é uma loja "One Stop Shop" norte-americana, de loungewear para noivas e madrinhas, que oferece uma ampla variedade de estilos e produtos projetados para atender a uma gama diversificada de mulheres. Inspirada pela multiplicidade de perfis e gostos entre as noivas, a marca apresenta soluções que abraçam verdadeiramente a singularidade de cada personalidade e incentivam a autoexpressão. Para a identidade da marca, buscamos alcançar um equilíbrio entre essa diferenciação e os elementos essenciais de cuidado, elegância e atenção aos detalhes essenciais para a ocasião.
(ENG)
In every wedding, a tale unfolds. In every union, a unique style takes hold.
As the bride's closest friend, we are the knot untangler, revealing realms of endless possibilities in garments and styles.
With creativity, elegance, and meticulous care, we kindle self-expression in every aspect, for each and every button, stitch and lace as well as every woman, friend or kin.
(ENG)
Consider us your virtual bridesmaid.
We know that your dream has been taking shape through countless ideas, desires, and glimpses of what lies ahead, and we are here to accompany you on this unique journey!
Our main goal, besides seeing you walk down the aisle, is to guide you towards happiness.
The thrill of each moment, every teary-eyed glance, every burst of laughter and accomplishment, materializes in your choices, exchanges, and spaces where we want to see you shine.
There are no veils between us, only the easiest way to find what you need to create unforgettable memories.
Less stress and more flow, where every detail matters and immortalizes a story.
Creating something new to celebrate you is what we stand for.
We know that your dream has been taking shape through countless ideas, desires, and glimpses of what lies ahead, and we are here to accompany you on this unique journey!
Our main goal, besides seeing you walk down the aisle, is to guide you towards happiness.
The thrill of each moment, every teary-eyed glance, every burst of laughter and accomplishment, materializes in your choices, exchanges, and spaces where we want to see you shine.
There are no veils between us, only the easiest way to find what you need to create unforgettable memories.
Less stress and more flow, where every detail matters and immortalizes a story.
Creating something new to celebrate you is what we stand for.
Bride Camp: explore the uniqueness of being.
